Dietary Antioxidants is an area of great interest to today's consumers. The term "antioxidant" is found in newspaper articles, heard on the radio, and seen on TV advertisements. But few people understand the full impact of this word. To understand this complex area of health, we must start with an understanding of oxygen and how it affects our bodies.

What is oxidation? Oxygen is vital to all living things. Humans must have oxygen to breathe and plants must have oxygen for their growing process. However, oxygen is also a very damaging element. The process in which oxygen combines with other materials is call OXIDATION. Examples of oxidation are common. Unprotected metal turns to rust when oxidized, wood will rot, fruits and vegetables will turn brown, and the human body will age and deteriorate.

What are Free Radicals? The oxidation process in the human body is a normal process where the cells use oxygen to produce energy. Oxygen is the very basis of life. When the cells burn oxygen to produce energy, they also create by-products called free radicals. Free Radicals are toxic substances, unstable oxygen molecules that have an imbalance of electrons. These imbalanced electrons must steal electrons from another healthy cell. This damages the cell and creates more free radicals. Left unchecked, the free radicals destroy more cells, thereby forming a chain reaction resulting in more damaged cells. As more cells are damaged, the invisible signs of disease and aging become apparent. It is recognized that free radicals are one of the contributing causes to more than 60 diseases.

How do Free Radicals get into our bodies? Free Radicals come from within from the normal process of oxidation and they are also created in the body by many environmental factors. Free Radical (free radical generating substances) can be found in the food we eat, in our water supply (especially after some chemicals have entered the water source), drugs, and chemicals we may ingest. Some come from outside sources, the automobile exhaust, cigarette smoke, radiation, alcohol, herbicides, insecticides, dust, mold, excessive sunlight, noise, and air/water pollution.

How can we stop Free Radical damage? The oxidation process by Free Radicals can be stopped by antioxidants. Antioxidant molecules give freely of themselves so that our cells can live. They sacrifice electrons to replace the missing electrons of damaged FREE RADICAL molecules thereby stabilizing the free radical. Antioxidants combat oxidative stress by working to neutralize excess free radicals, stopping them from starting the chain reaction that contributes to various diseases and premature aging. "Antioxidant research shows that antioxidants are not only life extenders, but also life savers."

Antioxidants work best in combination, and work especially well in the Bee Rich Super High Potency Antioxidant blend of over 12 whole food's concentrates. This combination works to keep the antioxidant cycle working to combat free radicals.

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